We leveraged AIGC to create a brand film titled "Nirvana" for Lao Feng Xiang, a renowned Chinese jewelry brand, produced by F5's in-house AI production team.

The film won a bronze award at the 2025 AIAD Awards.

The creative inspiration came from the brand's logo, a phoenix. We drew upon the ancient legend of the phoenix’s Nirvana—where the divine bird plunges into flames and emerges from the ashes, more radiant and powerful than before.

Our in-house director Sab graduated from Chapman University's Film Production program in the United States. His works have won multiple awards, including Best Director and Best Narrative Short Film at international events such as the Los Angeles Film Festival and Cannes World Film Festival. He emphasizes that technology always serves the narrative and emotion. "Technology itself cannot be the reason for the success of a film," Sab said. "We use technology to empower traditional culture. The more technology develops, the more we need to explore and learn from tradition. Tradition carries the emotional deposits of humanity over thousands of years. These shared cultural genes are the core of creativity that transcends time and space."