Founder
2026 Cannes Lions Speaker | 2025 Cannes Lions Juror | China 4A Global Advisory Board | Driving International Brand Success in China & Elevating Chinese Brands in Global Markets
Adams Fan
Chief Creative Officer
With over 100 creative awards to his name, Adams is a recognized leader in China’s creative industry. He previously served as Executive Creative Director at DDB Shanghai and Creative Director at Ogilvy, before leading F5 Shanghai into one of China’s most internationally awarded independent creative agencies.
Under his leadership, F5 has created bold, globally minded work for clients including Lenovo, OKX, Saudi Tourism Authority, Midea and Pfizer. The agency has been recognized by Cannes Lions, The One Show, Clio, London International Awards, AdStars and major Chinese creative festivals.
Adams served as a Cannes Lions jury member in 2025 and will speak at Cannes Lions 2026, sharing perspectives from one of the world’s fastest-changing creative markets.
the team
At F5, we believe great work begins with great people. Inspired by the elite talent philosophy of companies like Netflix, we build teams around exceptional individuals, not layers of process.
Many of our team members graduated from top global universities, including the University of Pennsylvania, the University of Edinburgh and UCL. But what truly defines F5 talent is curiosity, judgment, creativity, cultural sensitivity and the ability to solve complex brand challenges.
We believe every client deserves access to the best minds, sharpest ideas and the highest standard of execution. At F5, elite talent is how we build the work and the future.
Partners
From our Shanghai hub, we team up with top global talent to deliver exceptional work for leading brands worldwide.
Tim Delaney
Global Market Creative Consultant
Tim Delaney is the founder of Leagas Delaney, F5's partner agency, headquartered in London with additional offices in Hamburg, Milan, and Johannesburg. Recognized as one of the most influential figures in advertising, his contributions to the industry have earned him inductions into the One Club USA Hall of Fame, the UK’s Campaign Hall of Fame, and China Advertising’s Lifetime Achievement Award.
Asaf Rosen
Global Market Strategy Partner
With over 20 years of experience in communications planning, Asaf has served as a strategic partner for both boutique creative agencies and global network firms. He specializes in helping brands, organizations, and entrepreneurs craft compelling narratives to engage audiences worldwide. His expertise spans launching, repositioning, and transforming brands across diverse industries, driving consumer engagement, commercial success, and cultural impact across multiple continents.
