the leadership
Driving International Brand Success in China & Elevating Chinese Brands in Global Markets | Proven Track Record Across Multiple Cannes Lions& Effie Award-winning Cases
Adams Fan
Chief Creative Officer
Driving international brand success in China and elevating Chinese brands in global markets, with a proven track record across multiple Cannes Lions and Effie Award-winning campaigns. A two-time Cannes Lions keynote speaker (2023 and 2019).
the team
At F5, we believe in an elite talent philosophy, much like Netflix. Most of our team members graduated from top universities such as the University of Pennsylvania, Boston University, the University of Edinburgh, UCL, and RMIT. Every client deserves the best talent.
collaborators
From our Shanghai hub, we team up with top global talent to deliver exceptional work for leading brands worldwide.
Tim Delaney
Global Market Creative Consultant
Tim Delaney is the founder of Leagas Delaney, F5's partner agency, headquartered in London with additional offices in Hamburg, Milan, and Johannesburg. Recognized as one of the most influential figures in advertising, his contributions to the industry have earned him inductions into the One Club USA Hall of Fame, the UK’s Campaign Hall of Fame, and China Advertising’s Lifetime Achievement Award.
Asaf ROSEN
Global Market Strategy Partner
With over 20 years of experience in communications planning, Asaf has served as a strategic partner for both boutique creative agencies and global network firms. He specializes in helping brands, organizations, and entrepreneurs craft compelling narratives to engage audiences worldwide. His expertise spans launching, repositioning, and transforming brands across diverse industries, driving consumer engagement, commercial success, and cultural impact across multiple continents.
