BACKGROUND

EV is the future—for China and for the world. As electric mobility accelerates, EV charging is becoming the new breed of gas station—an essential part of the ecosystem.

Lotus Flash Charge is a new brand under Lotus Technology, and a key pillar in Lotus's electrification and business development strategy. Designed to become a global leader in EV charging, the brand is built on innovative technology and a fully integrated hardware + software system.

As a premium energy solutions provider, Lotus Flash Charge specializes in building and operating hyper-charging networks and developing cutting-edge products. Its mission is to deliver a luxury EV charging experience to global users—seamless, efficient, and future-facing.

IDEA

We built the Lotus Flash Charge brand infrastructure from scratch, crafting a high-end global brand image that aligns with Lotus’s legacy of performance and innovation.

Our work included:

• Developing the brand strategy and positioning

• Designing and launching the official website

• Supporting global EV shows in London, Munich, Beijing, and Shanghai

• Managing digital communications, including WeChat Official Accounts and other social media platforms

Lotus Flash Charge isn’t just about powering electric vehicles—it’s about setting a new standard for what premium EV charging should look and feel like around the world.