BACKGROUND

Nreal, the best-selling AR glasses on Amazon, aimed to reach U.S. audiences before Christmas 2022, a time when many families had been apart for three years due to the pandemic. The brand sought to convey the warmth and emotional power of its technology, demonstrating how it could bring people together and create meaningful moments, even after long separations.

IDEA

In an indie film-like scene, a family of four visits an elderly home to see Nick’s grandmother. His father, Sam, warns that her health is worsening, and a heartbreaking moment reveals that she no longer recognizes her loved ones. Tension builds between Nick, who’s nearly an adult, and Sam, a controlling father. After storming out, Nick returns later that evening, his car packed with a surprise. The emotional narrative is driven by how technology, embodied by Nreal’s AR glasses, helps reconnect the family and restore precious memories.

AWARDS

New York Festival
MADSTARS
Shanghai International Advertising Awards
Digitaling Awards