BACKGROUND

OKX, one of the biggest global crypto exchanges by trading volume and a leading Web3 ecosystem, is also the sponsor of Manchester City Football Club and the McLaren F1 team. During the 2022 World Cup, OKX aimed to launch a campaign that showcased its breakthrough spirit and demonstrated how the new world of Web 3.0 is born from technological advances.

IDEA

Before the World Cup finals, we created a dream-like football game using laser technology for OKX fans. We transformed the "O" in OKX into the boundary of a football pitch, with "K" and "X" as the goals. Laser projections created a light pitch, illustrating that the future of football, much like Web 3.0, might not follow current rules—because rules are just a product of the times.

AWARDS

Shanghai International Advertising Awards