BACKGROUND

Bedsure, an international home textile brand, became the top seller in Amazon's blanket category by offering great value and understanding what consumers want. However, the brand recognized that just focusing on value isn’t enough to maintain its position in the long run—it needs to create an emotional connection with customers to build brand loyalty.

IDEA

The “Get Cozy” campaign consists of three spots: "Bear", "Alien", and "Puppies", designed to align with U.S. consumer preferences where humor is a proven driver of ad success. According to Ogilvy, 63% of Super Bowl viewers in 2024 preferred lighthearted, funny ads. With consumers exposed to countless ads daily, engaging, entertaining content stands out. Bedsure’s bold, playful approach in the textile industry, where most brands focus on straightforward product demos, immediately caught attention.