We are proud to announce that its Chief Creative Officer, Adams Fan, has been invited to speak at the Cannes Lions International Festival of Creativity 2025, and will also serve as an official jury member for Pharma Lions and Executive Chair of Jury for Young Lions China.

Adams Fan’s keynote session, titled “The globalisation of Chinese brands: opportunities for a connected world,” will be held on June 17, 14:15–14:45 CET. The talk will explore how creativity rooted in Chinese culture and strategic thinking is reshaping global brand narratives and unlocking new opportunities for international growth. This marks F5’s third speaking appearance at Cannes, following successful presentations in 2019 and 2023.

In addition to speaking, Adams Fan will undertake dual jury responsibilities—bringing a unique blend of local insight and global perspective to the Pharma Lions jury and guiding emerging talents as Executive Chair of the Young Lions China Competition.

These appointments reflect not only Adams’s individual creative leadership, but also international recognition of China’s rising influence in global marketing and innovation. As one of the leading new-generation creative forces in China, F5 remains committed to fostering global dialogue and industry evolution.

“We believe in building creative bridges between East and West,” said Adams Fan. “In an increasingly complex world, global collaboration and mutual understanding are more important than ever—especially for Chinese brands seeking to go global with relevance, confidence, and cultural insight.”

The 2025 Cannes Lions International Festival of Creativity will take place from June 15 to 20, gathering the world’s top creative minds, agencies, and brands in one of the industry’s most prestigious arenas. F5 Shanghai looks forward to sharing China’s creative momentum and unlocking new possibilities on the world stage.