We made a strong impression at the 22nd Cannes Young Lions China Competition, taking home three major awards: Silver in Digital, Bronze in Print, and Bronze in PR. These wins highlight F5’s creative edge and our commitment to empowering a new generation of bold, forward-thinking talent.

Silver – Digital Marketing
Chelsey Yao & Yiming Gong

Their project, “GAMMA CLUB,” reimagines Alzheimer’s awareness through an AI-powered, personalized experience. By combining emotional storytelling with smart technology, they transformed a difficult topic into something warm, engaging, and interactive. One jury member shared: “When I grow old, I’d want to join your club.”

Bronze – Print Design
Ashur He & Peng Ting

“Alzheimer’s Minesweeper” cleverly reworks the classic game’s format and visual style to illustrate 14 risk factors that can prevent or delay 45% of Alzheimer’s cases. Through intuitive design and scratch-off interaction, the posters connect with different age groups and inspire real action. As international judge Anseli said: “This was the idea I understood instantly—and loved the most.”

Bronze – PR Campaign
Olivia Chen & Shane Su

In their idea  “SUNSET WARNING,” the team drew a powerful contrast: while most people enjoy sunsets, for Alzheimer’s patients, sunset can trigger confusion and distress. Their campaign urged the public to donate at sunset each day, turning a shared moment into a gesture of support and awareness.

Why F5? Because Youth Is Our Power

At F5, we believe creativity has no limits—and youth isn’t a weakness, it’s a strength. With an average age under 30, our team includes both recent graduates and lead strategists. In a world where China’s top aerospace engineers and AI pioneers are also in their twenties and thirties, we believe the future belongs to those who start bold and start early.

We actively embrace emerging technologies like AI to fuel creativity. From internal tech workshops to building custom mini-programs for pitch ideas, we see technology not as a threat, but as a multiplier for creative thinking.

Looking Ahead: From Cannes to the World

Cannes Young Lions is just the beginning. In 2025, the F5 Youth Corps will continue sharing China’s creative voice with the world at international festivals like Busan International Advertising Festival, Spikes Asia, and more. We’re excited to bring our ideas to new global stages—and to connect with partners who believe in the power of creativity to cross borders.