F5 Shanghai is continuing to expand its presence on the global creative and technology stage. The agency has been invited to speak at Web Summit Lisbon in November 2026, one of the world’s largest gatherings for technology, innovation and business leaders.

F5’s Chief Creative Officer Adams will represent the company at Web Summit, sharing perspectives on how technology is reshaping brand building and how Chinese companies can create stronger global connections through creativity and innovation.

Founded as a platform connecting the worlds of technology, business and culture, Web Summit has hosted some of the most influential voices of our time, including Elon Musk, Sam Altman, Serena Williams and many other leaders across science, technology, politics and entertainment. Today, the event reflects a fundamental shift in the global business landscape: creativity, marketing and technology are no longer separate conversations, but interconnected forces driving growth.

For F5, the invitation represents recognition of the growing influence of Chinese creative thinking in the global market. As Chinese brands move beyond the first stage of international expansion, bringing products to overseas consumers. They are entering a new era focused on building emotional connections, cultural relevance and long-term brand value.

From consumer electronics and home appliances to new energy and digital platforms, Chinese companies are developing unique approaches through rapid innovation, technology adoption and market responsiveness. These experiences offer valuable insights for global brands navigating an increasingly complex environment.

At Web Summit Lisbon, F5 will share its perspective on how technology, artificial intelligence and creativity can empower brands to succeed globally. The company will also highlight its experience working with leading Chinese brands, exploring how innovation from China can contribute new ideas to the international creative industry.

For F5, going global is not only about helping Chinese brands reach the world, it is also about bringing Chinese creativity, methodologies and business insights into the global conversation.