Midea U, a new ac unit from the electric appliances giant was just launched. In conjunction, a commercial was released. Similar to a musical, much happened around a delivery man while he was making delivery of the ac unit. Along the way, the windows around him broke into a song about being “open and shut” while showing the wonderful possibilities of each. 

The Midea U has an innovative U-shaped groove design and a unique easy 3-step installation method. Unlike the competitors, windows can still be open and shut once installed. 

The product is a result from consumers' demand in New York where many pre-1960s residential buildings make the installation of split ac units or central ac units too expensive and complicated. So to avoid high labour costs, the Midea U was invented.

The commercial was created by F5 Shanghai and directed by the award-winning Kevork Aslanyan, very same person who directed the short film “Getiing Fat in a Healthy Way”. Music credit goes to Sebastián Oliwa and singer Edu Giardina.