Collaborated with new creative agency F5, Ma Feng Wo has made clear that new, fantastic and special products are the breakthrough point of communication, highlighting the "bookable" function, in order to attract the attention and curiosity of target audiences and promote positive ordering behavior. More than a dozen of amazing Cool Products and a Super Cool Product exploded on social media, creating an effective marketing campaign.

On September 1, 2016, a series of eye-catching "bookable" KVs appeared on subway and building billboards in Beijing and Shanghai. After more than a dozen Cool Products exploded public's attention offline, Ma Feng Wo and F5 launched in time a Super Cool Product online: 10 times more cruel than the cruel product. Towards midnight on September 7, the official Wechat account of "Free Travel of Ma Feng Wo" pushed an article entitled "Goodbye" with only 17 words: "I want to test unknown feelings with an unknown journey". For a while, there was a lot of discussion, and various guesses constantly boosted the curiosity of the followers. #Unknown Travel Laboratory

At noon on September 7, speculation about the editor's "Goodbye" had not yet died down. App and homepage of Ma Feng Wo changed quietly. The countdown of "an unknown trip" came on line suddenly, and the suspense continued to escalate. Unknown departure time, unknown destination, unknown experience project, this super product is named as soon as the product was released, it attracted wide attention in the social media. On September 11, 2016, the total views of WeChat platform is more than 10 million, and that of Weibo platform is more than 160 million.